Our ambassadors are inspiring and successful individuals who all have a genuine love for speciality coffee and have agreed to help us spread the word of what Beans Coffee Club is all about.  One of our core values is to build a community and our ambassadors are helping us share and shape our social space.


Luke Rowe

Proudly Welsh, one of the world’s best cyclists & a speciality coffee lover.


Coffee and cycling go hand in hand, it’s one of lifes great partnerships, and we are proud to have Luke as one of our ambassadors. He is one of cycling’s most respected road captains and is currently a key member of Ineos racing team, formally known as TeamSky, and was involved in the last five Tour de France victories.

The 31-year-old was born in Cardiff, and he began racing at a young age, having cycling in the family. His father coaches Paralympian riders and his brother and sister-in-law have both competed professionally.

Coffee is really important to Luke as a way to relax and to be able to wind down at home. Passionate about making better coffee – he enjoys learning new tips and tricks as well as discovering new coffees each week.



Elliot Daly

Six Nations veteran, Saracens super-star and self-proclaimed coffee addict.


The England full-back, who is known for his versatility, was the second-youngest player to represent Wasps when he made his debut against Exeter Chiefs at the age of 18.

Daly’s speed and long-range kicking ability has made him extremely well regarded at club and country level. He has represented England at U16, U18, U20 and Senior level including winning an U20 Grand Slam in 2011 and reaching the Junior World Cup final in the same year. Since making his Senior debut for England in 2016 he has won back to back Six Nations Championships in 2016 and 2017 and has gone on to make over 30 appearances for the Senior team.

Coffee is an important part of his pre-game training ritual, he will have a coffee before every game to help with energy and concentration. Keen to ensure he is drinking the best coffee he enjoys Beans Coffee Club as its helps him enjoy an incredible selection of coffees matched to his taste.


Chris Lawless

A sprint master, Tour de Yorkshire winner and espresso expert.


Chris was crowned junior national road race champion in 2013, aged just 17, and has gone on to be a rising star of road cycling and is known as being a threat from bunch sprints. After signing for Team Sky, now Team Ineos, 2 years ago, he has made his presence known achieving his first victory for the team in March, at the Settimana Internazionale di Coppi e Bartali. He will be remembered as the first rider to win in the colours of Team INEOS after taking a thrilling overall victory at the Tour de Yorkshire in 2019.

Chris is passionate about coffee and enjoys making espresso at home after a ride. He uses a La Marzocco Linea Mini whih produces incredible coffee so having the best quality coffee matched to his tastes is really important. He is also keen to explore coffee from some of the best roasters so he loves the variety which Beans Coffee Club provides.



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