We have over 100 coffees at around 50 different price points. To try and keep things simple and to provide a consistent experience we have separated the coffee into 2 different pricing tiers.
Standard tier: @ £7.99 which will typically have a lot of the blends and the more common single origin coffees.
Exclusive tier: @ £10.99 will still have some the amazing blends but also some of the rarer and more complex single origins.
The different pricing structure gives an entry point for customers who are new to speciality coffee or who prefer the fuller bodied coffees while also provided a pricing tier for those looking to explore the more delicate flavoured or slightly rarer coffees.