Win a bike ride with ineos Grenadier Pro, Luke Rowe

As the warmer weather approaches and more and more people start dusting off their road bikes we are giving you the chance to win a ‘money can’t buy’ experience – the chance for you and 3 friends to win a ride with Luke Rowe.

Luke has worked with Beans Coffee Club as an ambassador for many years, he is one of the most respected road captains in cycling. Currently riding for the Ineos Grenadiers he has played a part in 5 Tour de France victories.

In collaboration with Luke we have created a special cycling blend – Rouleur - to celebrate the relationship between coffee and cycling. Roasted slightly darker to provide the kick which most cyclists look for, this stunning blend is suitable for espresso and filter and works well with milk drinks such a cappuccino.

To honour this amazing coffee, we are giving you and 3 friends the chance to win a ride with Luke around his local training roads in Cardiff. Meet Luke and explore the routes where his illustrious career started and get a few tips on how to improve your cycling.

British Cycling Luke Rowe - Rouleur Promotion
British Cycling

How to Enter

To be in with a chance simply purchase a bag of Rouleur before the 24th March. Every purchase will count as an entry into the prize draw and there is no limit to the number of entries you can make. We will pick a lucky winner at random to win this incredible prize.

The ride will take place later in the year, with the date to be arranged with the lucky winner. The additional riders will be selected by the winner and all riders should be of a similar cycling proficiency. You don’t have to be an accomplished rider, the intensity of the ride will be adapted to the winners ability.

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Terms and conditions

Prize draw to win a ride for 4 people with Luke Rowe in Cardiff in 2024. One entry per purchase of Rouleur blend. The draw excludes employees of Beans Coffee Club. Entries will only be accepted through purchases made on the Beans Coffee Club website. No cash alternative. Winners will be drawn at random on 25 March 2024 and the winner will be notified by email. The date of the ride is subject to agreement between Luke Rowe and the winner but will be during 2024. All winners will ride on the same day. Beans Coffee Club reserve the right to withdraw this offer at any time. All associated costs of travel will be covered by the competition winner and all riders will need to provide their own equipment. Beans Coffee Club will not be liable for any injuries or equipment damage sustained on the ride.


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